performance marketing

As the Sr. Production Manager at First Media, I built a production team and workflow from the ground up and managed the extremely fast-paced production process from ideation to post production (6x shoots per week). Below find a selection of Performance Marketing campaigns I produced & managed.

Hello Fresh Group

This was one of our biggest accounts, and the content needs were massive and complex. We blended new weekly recipes with trending video and creative formats to drive 450 million views and over 1 billion impressions across the brands which included: Hello Fresh, Factor meals, Greenchef & Chefs Plate to name a few. WORK EXAMPLES

Ritual Multivitamins

Ritual was an up-and-coming company looking to make waves with their launch and rebrand. They came to First Media for straightforward and inventive content to show the strange beauty of their products and the no-nonsense benefits they provided. WORK EXAMPLES

Walmart

Walmart came to my team with a need to raise awareness of the Walmart+ subscription service. We delivered traditional UGC and performance marketing content as well as developing and shooting a scripted branded series called “Unbox’d,” heroing the product in a new and innovative way. WORK SAMPLES